South African global superstar Tyla has officially entered a new chapter in her career, signing a major global deal with Roc Nation following the conclusion of her previous agreement with Epic Records. The announcement comes just weeks before the release of her highly anticipated sophomore album, APOP*, due on July 24, and was celebrated with a striking digital takeover of New York City’s iconic Times Square.

The multi-award-winning singer now joins one of the music industry’s most prestigious rosters, alongside global stars including Rihanna, Alicia Keys, John Legend, Christina Aguilera, Tiwa Savage, J Balvin, and Ayra Starr. The move marks another significant milestone for the “Push 2 Start” hitmaker as she continues her rapid ascent from African breakout star to one of the world’s most influential pop artists.

The timing of the signing adds to the growing anticipation surrounding APOP*, an album that promises to usher in a bold new creative era for Tyla. Following the worldwide success of “Water” and a string of international hits, the forthcoming project is expected to further cement her place at the forefront of global pop while showcasing her signature blend of African influences and contemporary sounds.

With Roc Nation’s global network and artist development platform behind her, Tyla is well-positioned to expand her international presence across music, fashion, touring, and entertainment. The partnership is expected to strengthen her reach in key global markets while opening doors to new creative collaborations and large-scale international campaigns.

Already a two-time Grammy winner and one of Africa’s biggest musical exports, Tyla has spent the past few years redefining what is possible for a new generation of African artists. As she prepares to release APOP*, her new partnership with Roc Nation signals the beginning of another ambitious chapter, one that looks set to elevate her career to even greater global heights.

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